Client relationships Client relationships
Strengthening the advisor-client connection Strengthening the advisor-client connection
Client relationships Client relationships
Strengthening the advisor-client connection Strengthening the advisor-client connection
Overview | Set the stage | Manage expectations | Grow the relationship | Handle tough conversations | Educate your clients |
Manage expectations by creating personalized client materials
Setting clear expectations can produce greater client satisfaction, enhanced loyalty and higher retention rates. Here are three ways you can set the tone for a successful, enduring relationship with clients.
New clients, particularly those who may not have previously worked with a financial advisor, are especially well served when they understand some of the practical steps they can take to build the foundation for a strong relationship.
By creating a personalized client expectations guide, you can help new clients:
Print these PDFs to create your own client expectations guide.
With each new client comes the practical process of investment management and relationship building. A well-conceived, well-managed onboarding meeting will allow you to set expectations and prepare new clients for the initial stages of the wealth management discussion.
Use these onboarding materials to:
Print these PDFs to create your own guide for client meetings.
Understanding your clients' preferences and communicating with them effectively are essential elements of a lasting relationship. In fact, research1 shows that clients cited poor communications as a leading reason for leaving an advisor.
A client relationship profile can help you:
Print these PDFs to create client relationship profiles.
1 Spectrem Group, in partnership with Vanguard, 2015β2016. The affluent investor: Insights and opportunities for advisors. Valley Forge, Pa.: The Vanguard Group.
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