Stability and experience
What sets Vanguard apart—and lets Vanguard put investors first around the world—is the ownership structure of The Vanguard Group, Inc., in the United States.
Rather than being publicly traded or owned by a small group of individuals, The Vanguard Group is owned by Vanguard’s U.S.-domiciled funds and ETFs. Those funds, in turn, are owned by their investors.
This unique mutual structure aligns our interests with those of our investors and drives the culture, philosophy and policies throughout the Vanguard organization worldwide.
In Canada, Vanguard leverages the scale, experience and resources of our established global business. Vanguard’s ownership structure means that our clients don’t have to worry that we’ll be acquired. The company they invest with today will continue to serve them in the future.
Investors can’t control the markets, but they can control the costs of investing. Providing low-cost investments isn't a pricing strategy for us. It's how we do business.
We can keep costs low because of our unique ownership structure in the United States, which allows us to return profits to investors through lower costs.
Vanguard’s scale also helps to keep costs low. As our assets under management increase globally, we can reduce expense ratios for the investors in our funds.
The ownership structure of The Vanguard Group aligns our interests with those of our clients. Because Vanguard is not publicly traded, we can extend the benefits of that structure to our clients in Canada.
From rigorous risk management to transparent pricing to Plain Talk™ communications, we put our clients’ interests first.
Everything we do at Vanguard is designed to give our clients the best chance for investment success.
The Vanguard effect comes to Canada
Vanguard's low costs haven't just benefited our investors—they've helped drive down costs across the Canadian ETF industry. Since we started in Canada in 2011, Canadian investors have realized more than $10 million in cumulative savings through expense reductions on our ETFs.
The overall impact is even more significant. Our competitors often lower their fees to match us, generating tens of millions in additional savings for Canadian investors. This phenomenon has come to be recognized globally as "the Vanguard effect."
1 Sources: Vanguard, Strategic Insight and Morningstar Direct. Calculated as the percentage change between the industry (37 bps) and Vanguard (16 bps).
2 Since Vanguard entered the market in 2011, Canadian investors have realized nearly $10 million in cumulative savings through expense reductions on our ETFs.Sources: Vanguard, Strategic Insight and Morningstar Direct.
This material is for informational purposes only. This material is not intended to be relied upon as research, investment, or tax advice and is not an implied or express recommendation, offer or solicitation to buy or sell any security or to adopt any particular investment or portfolio strategy. Any views and opinions expressed do not take into account the particular investment objectives, needs, restrictions and circumstances of a specific investor and, thus, should not be used as the basis of any specific investment recommendation.
Please consult your financial and/or tax advisor for financial and/or tax information applicable to your specific situation.
Information, figures and charts are summarized for illustrative purposes only and are subject to change without notice.
This material does not constitute an offer or solicitation and may not be treated as an offer or solicitation in any jurisdiction where such an offer or solicitation is against the law, or to anyone to whom it is unlawful to make such an offer or solicitation, or if the person making the offer or solicitation is not qualified to do so.
Asset-weighted average MER as of December 31, 2016, using data compiled from management reports of fund performance. Without waivers and absorptions, the average MER would have been higher. Vanguard Investments Canada Inc. expects to continue absorbing or waiving certain fees indefinitely but may, in its discretion, discontinue this practice at any time.
The Vanguard Group, Inc.
|Total assets under management:||$8.3 trillion*|
|Funds offered:||About 192 in the U.S. and 233 in markets outside the U.S.*|
|Headquarters:||Valley Forge, Pennsylvania, USA|
|Chairman and CEO:||Mortimer J. Buckley|
|Number of employees:||More than 17,600 worldwide.|
Vanguard Investments Canada Inc.
|Total assets under management:||$28.6 billion*|
|Funds offered:||40 ETFs, 4 mutual funds, 12 target date funds and 8 pooled funds**|
|Headquarters:||Bay Adelaide Centre
22 Adelaide St. West
Toronto, ON M5H 4E3
|Managing director:||Kathleen C. Bock|
|Number of employees:||70|
* Data as of June 30, 2020.
** Data as of September 16, 2020.