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Targeted advertising and website analytics


Vanguard Canada ads marked with "AdChoices" and are "interest-based" or targeted ads that we hope you find relevant based on your visits to our Vanguard Canada websites.

We deliver targeted ads to your device by using a cookie or other anonymous identifier assigned to your device. These cookies or identifiers are placed when you visit our websites and may be based on information such as the web pages you view and links you click while on our sites. The systems that we and our advertising service providers use do not use any personally identifying information to deliver ads to you.

Please see our privacy policy for more information about our use of cookies and other technologies on our websites.

You can opt out of receiving targeted advertising from Vanguard Canada

If you don't want to receive targeted advertising from Vanguard Canada based on your visits to our websites, you can opt out. Opting out via that link will prevent your receiving targeted ads from Vanguard Canada (and possibly other advertisers, depending on your specific opt out elections) based on opt-out cookies created to reflect your preferences. You can also set your web browser to delete and decline cookies, although this may also affect how websites function. Please note that your opt-out choice will apply only to the browser and device you are using when you opt out.

If you opt out, you will still see advertising as you browse websites, and you may still receive targeted advertising from other companies, if you have not opted out of targeting by those companies or their advertising service providers, or if they are not participating in applicable self-regulatory programs for online behavioural advertising.


In addition to some targeted advertising, Vanguard Canada websites also use technology that permits us, through our service providers, to assess visitor behaviour and activity on the websites for analytical, auditing, research, and reporting purposes. In particular, our websites use Adobe Analytics to help collect and analyze certain information for the purposes discussed above. The information generated about your use of the websites may be transmitted to and stored by Adobe Analytics on servers outside your country of residence. You may opt out of the use of cookies by Adobe Analytics here. We can identify your computer or device on each visit to our websites, even if you don't log on, and we may be able to link information about that visit, as well as Vanguard ads that you may have viewed on other websites, to other information we have about you, where permitted by law. We may use this combined information to assess the appeal and usefulness of the information and tools offered on our websites and the effectiveness of our online advertising, as well as to identify products and services that may be of interest to you. We may also use the information we collect in this way to personalize your experience on our websites by presenting information tailored to you; to better understand how visitors access and use our products and services and the information, tools and other features offered on our websites; and to support website performance, enhance site navigation, and improve our web design and functionality.

Please see our privacy policy for more information about our use of analytics technologies on our websites.